Jim Joseph
President and Partner
Jim Joseph is an award winning marketing professional who has specialized in helping blockbuster clients including Kellogg’s, Kraft, Cadillac, Tylenol, Clean & Clear, Aveeno, Durex, AFLAC, Ambien CR, and Wal-Mart create successful brand experiences that engage consumers and add value to their lives. His first book titled “The Experience Effect” is aimed at helping marketers build consistent brand experiences across multiple touchpoints.
Prior to joining Lippe Taylor, Jim started his own agency, which he later sold to Publicis and then merged it with two others to create Arc-NY, the largest integrated marketing services agency in Manhattan at the time. He later took over Publicis’ Saatchi & Saatchi Wellness, where he led the transformation of the agency from traditional advertising to diversified marketing.
He earned his first marketing stripes on the client side at Johnson & Johnson and Arm & Hammer. Jim received his MBA from Columbia University and his BS from Cornell University. A sought-after speaker, you can also follow his daily thoughts on marketing on his blog.
Jim’s Blog
Jim’s Twitter
www.jimjosephexp.com
