WHY WHAT OTHERS THINK, FEEL AND SAY MATTERS MORE TODAY THAN EVER BEFORE

 

People are talking. And, the conversation isn't just in the media...it is taking place online, on sites and in blogs. NGOs, business/financial watchdogs and local citizens are judging your brand. The time is now to engage in a dialogue with constituents about your companys commitment to the environment, to your workforce, to giving back. We have created CSR programs for IKEA, P&G, and Vanity Fair Corp, to name a few.

 

We can help you engage with every one of your target audiences, including the business/financial press, analysts, customers, consumers and all their influencers. We believe the best communication starts from the inside and then spreads out.

 

Safe guarding and reinforcing brand equity is an imperative. Crisis often strikes when least expected. Clear, straight forward communication can go far in maintaining and protecting brand image. Let us assess what you need and then build a plan.

 

We provide the following services 24/7:

• Risk and vulnerability assessments, such as internal issues, product recall, tampering, false claims, and other media sensitive issues
• Detailed crisis plan-of-action
• Procedural training and communication of plan
• Quarterly reviews and updates to the plan's guidelines and procedures
• Media training and message development
• Media and online, including blog, monitoring