MAUREEN LIPPE, PRESIDENT
Maureen Lippe has more than twenty-five years of leadership experience creating brand-building, strategic solutions for marketers in the health, home, beauty, fashion and consumer lifestyle industries. A former fashion editor at . . Vogue,and beauty and health editor at Harper's Bazaar, Maureen founded Lippe Taylor in 1987, motivated by the lack of creativity she observed in how brands were positioned to the media. An early innovator in developing strategies for connecting brands with consumers, Maureen has overseen the growth of Lippe Taylor into one of America's leading and most recognized communications firms specializing in marketing to women, mothers and teens.
Maureen has overseen the successful launch of more than 100 consumer, fashion and beauty brands. She counseled global brand leaders including Procter & Gamble, Vanity Fair Corp., Ortho Pharmaceuticals, The Limited Corp., L'Oréal, Sara Lee, Reckitt Benckhiser among others, through a broad range of communications disciplines including brand and product development, cause related programming and issues management.
A former spokesperson for major beauty and fashion companies including Clairol, Cheseborough-Ponds, Vidal Sassoon, Unilever and Dupont, Maureen also appeared as an on-air personality for ABC-TV's "Live with Regis Philbin" performing live makeovers and reporting on style trends. A member of the Board of Directors of Cosmetic Executive Women for over ten years, Maureen co-founded CEW's program to help low income women transition into jobs. Additionally, she has the distinction of being the only non-physician member of the Skin Cancer Foundation Board and often advises on women's causes including the Evelyn Lauder Breast Cancer Research Fund.
Believing the core of successful public relations strategies is to connect consumers to brands in relevant and emotional ways, Maureen created Direct-to-Women®, Direct-to-Moms®, and Direct-to-Teens®, propriety methodologies to assist clients in "cracking the code" on these consumers; and Trendvision®, an internal "think tank" of future-focused research to help clients develop future products and services.
GERALD L. TAYLOR
GENERAL MANAGER
"Any successful company must be focused on the bottom line, but that focus must be based on effective measurement of its marketing spend for each discipline including public relations, to determine real ROI."
Gerald Taylor
Jerry brings more than 30 years experience in publishing, advertising, public relations and consumer marketing. As a former publisher of Harper's Bazaar, National Lampoon, Spy Magazine, Weight Watcher's Magazine, and The New York Doctor, . and hands-on owner of a successful marketing/promotion company, he provides insights from both the business and the creative sides. Jerry is committed to "no surprises" execution of inspiring branded creativity.
Additionally, Jerry's extensive consumer marketing experience in categories such as beauty, fashion, food and beverage is always driven with an eye on ROI for the client. When he is not at the office, he is at the movies or tending his prize roses in the country.
BARBARA JO HOWARD,
MANAGING DIRECTOR
Barbara Jo is responsible for Lippe Taylor's beauty, consumer lifestyle, healthcare and multicultural practices. With over 20 years in marketing communications, she has served on both the client and agency sides, providing counsel to Fortune 500 clients, such as P&G, J&J, and Nabisco, among others. Her expertise is in creating programming that builds sustainable relationships between brands and their target audiences. She has a track record of delivering measurable results through innovative ideas that engage, enlighten and delight clients' key targets.
Prior to Lippe Taylor, Barbara Jo was EVP-Client Development for a mid-size consumer/healthcare public relations agency, where she was responsible for developing new business for five U.S. offices and coordinating global accounts. She created and provided senior counsel on the community outreach for companies, such as: BMW's cause related "Drive for the Cure" to benefit the Susan B. Koman Foundation; Intel's education initiative (securing and branding the Intel International Science and Engineering Fair); as well as heading the award-winning Census 2000 that surpassed expectations in mail back responses.
Before that, she served as Creative Director for a sales promotion firm, where she directed the development of in-store channel programming and FSIs for Borden and Unilever. Earlier, she was Director of Marketing Services for The Paddington Corporation, an importer of wines and spirits, such as J&B, Baileys, and DiSaronno.
A trained facilitator, she has lead hundreds of strategy and creative sessions for Fortune 500 companies, resulting in successful, holistic marketing/public relations plans.
In her spare time, she is a passionate potter, serene kayaker, and avid reader of just about anything in print.
EMMY LOU KELLY,
CREATIVE DIRECTOR
Creative Director Emmy Lou Kelly runs Lippe Taylor's in-house Art Department, a talented team of designers who conceive and create distinct and memorable packaging, invitations, web pages and anything and everything that involves strategic client communications through unique graphic design. Emmy Lou's superb visual taste, coupled with Maureen Lippe's vision, has built Lippe Taylor's reputation for "signature" design exemplified by modern elegance.
Emmy Lou developed her keen eye for design in her earlier career as Fashion Editor at Harper's Bazaar reporting to industry legend Carrie Donovan and as Accessories Editor at Vogue Magazine, editing "Vogue's Own Boutique" pages. She then segued into a second career as a stockbroker at various Wall Street firms.
Emmy Lou lives in New York City and Southhampton and enjoys cooking, reading and going to the beach.