"At the end of the day, success is all about delivering results that increase sales."

-Maureen Lippe

 

With every client, we sign a contract of expectations to spell out the agreed upon goals. Our objectives focus on increasing branded editorial share of voice that leads to driving sales. We also provide ROI determined by the CPM of total impressions.

 

We customize our reports to provide data, such as: prominence, tone and net effect of the placement. This monitoring is provided on a monthly or quarterly basis. For some clients, like P&G and Medicis, we use Cision to provide independent results analysis.